Executive Leadership
Paul Ruitenberg
Executive Advisor
In 1979 Paul Ruitenberg started a business that moved from decorating store windows to crafting interior displays for thousands of supermarkets, including Giant Foods and A&P. Today, Ruitenberg designs supermarket interiors for 500 customers in the New York metro area and in Seattle, Hawaii, Florida and the Caribbean.
Christopher Faust
Chief Marketing Officer
Chris Faust is a successful entrepreneur, proven brand and business builder, marketing and communications executive, messaging and positioning strategist, leadership mentor, social impact thinker and change agent.
Gustavo Avila
Chief Creative Officer
As an internationally trained visual communicator, Gustavo is passionate about designing unique, awe-inspiring spaces that reflect the vision, values and purpose of the valued clients we represent. He masterfully combines high-quality branding with personalized decor elements to provide a truly one-of-a-kind look and feel for each engagement. Gustavo has been in the retail design industry for over 20 years. During that time, he has created over 1,000 timeless spaces.
Cesar Bonifacio
Managing Director
César came to America from the Dominican Republic to follow his own version of the American Dream. Beginning as a graphic designer, César saw an opportunity to support his early clients with both interior and exterior store décor and more. He proceeded to establish his own venture in 2013, which continued to grow rapidly and expand from a regional to national provider.
Kevin Ruddy
Retail Services Vice President
Kevin, is responsible for retail services, digital signage, and new business development. Prior to joining Retail Fluent, Kevin was national director of marketing & advertising for C&S Wholesale Grocers, responsible for supporting retail services to over 3500 independent grocers. In addition, he spent over two decades with A&P Supermarkets in increasing roles of responsibility, including corporate director of marketing and advertising.
Bob Coyle
General Manager
Bob comes to Retail Fluent with 2+ decades of experience in manufacturing for the Wire & Cable Industry and several years as an independent rep. Bob’s experience with multi-level business applications dealing with clients/end users directly, consulting engineers, Architects, GC/CM’s, Electricians, Low Voltage Contractors, A/V Integrators, Sound/Security, Access Control and Distribution Channel partners over the past 24 years offers unique perspectives for advancing Retail Fluent’s market presence.
Bob has worked factory floors, warehouse distribution, commercial, retail, industrial, institutional & hospitality projects during his career. He has owned his own independent rep business prior to the Pandemic and has worked for several multi-national manufacturing companies as a Regional Manager. He is a USAF and Desert Shield/Storm Veteran and an active member in the American Legion & VFW. While not claiming to be an expert at anything Bob enjoys golfing, fishing, and spending time with his significant other & their two dogs in his spare time. His favorite past-time is listening to all Genres of music.