Paul Ruitenberg

Executive Advisor

In 1979 Paul Ruitenberg started a business that moved from decorating store windows to crafting interior displays for thousands of supermarkets, including Giant Foods and A&P. Today, Ruitenberg designs supermarket interiors for 500 customers in the New York metro area and in Seattle, Hawaii, Florida and the Caribbean.

Christopher Faust

Chief Marketing Officer

Chris Faust is a successful entrepreneur, proven brand and business builder, marketing and communications executive, messaging and positioning strategist, leadership mentor, social impact thinker and change agent.

Gustavo Avila

Chief Creative Officer

As an internationally trained visual communicator, Gustavo is passionate about designing unique, awe-inspiring spaces that reflect the vision, values and purpose of the valued clients we represent. He masterfully combines high-quality branding with personalized decor elements to provide a truly one-of-a-kind look and feel for each engagement. Gustavo has been in the retail design industry for over 20 years. During that time, he has created over 1,000 timeless spaces.

Cesar Bonifacio

Managing Director

César came to America from the Dominican Republic to follow his own version of the American Dream. Beginning as a graphic designer, César saw an opportunity to support his early clients with both interior and exterior store décor and more. He proceeded to establish his own venture in 2013, which continued to grow rapidly and expand from a regional to national provider.

Kevin Ruddy

Retail Services Vice President

Kevin, is responsible for retail services, digital signage, and new business development. Prior to joining Retail Fluent, Kevin was national director of marketing & advertising for C&S Wholesale Grocers, responsible for supporting retail services to over 3500 independent grocers. In addition, he spent over two decades with A&P Supermarkets in increasing roles of responsibility, including corporate director of marketing and advertising.

Joni Elmore

Vice President Channel Relations

Joni is a seasoned veteran of the CPG grocery industry where she gets a charge out of developing and implementing innovative concepts and technologies. Born with the entrepreneur DNA, she became part of numerous start-up organizations. She motivates clients and organizations to capitalize on marketing & technology innovations that deliver REAL business results.

Tim Bellavia

Advertising Operation Manager

Tim oversees the advertising operations for Retail Fluent Media Network. Most of his career has been devoted to advertising operations. He came to Retail Fluent from some of the largest media companies in the world and worked with the top advertising agencies and leading brands, winning service excellence awards in the industry.