Paul Ruitenberg

Executive Advisor

In 1979 Paul Ruitenberg started a business that moved from decorating store windows to crafting interior displays for thousands of supermarkets, including Giant Foods and A&P. Today, Ruitenberg designs supermarket interiors for 500 customers in the New York metro area and in Seattle, Hawaii, Florida and the Caribbean.

Christopher Faust

Chief Marketing Officer

Chris Faust is a successful entrepreneur, proven brand and business builder, marketing and communications executive, messaging and positioning strategist, leadership mentor, social impact thinker and change agent.

Gustavo Avila

Chief Creative Officer

As an internationally trained visual communicator, Gustavo is passionate about designing unique, awe-inspiring spaces that reflect the vision, values and purpose of the valued clients we represent. He masterfully combines high-quality branding with personalized decor elements to provide a truly one-of-a-kind look and feel for each engagement. Gustavo has been in the retail design industry for over 20 years. During that time, he has created over 1,000 timeless spaces.

Kevin Ruddy

Retail Services Vice President

Kevin, is responsible for retail services, digital signage, and new business development. Prior to joining Retail Fluent, Kevin was national director of marketing & advertising for C&S Wholesale Grocers, responsible for supporting retail services to over 3500 independent grocers. In addition, he spent over two decades with A&P Supermarkets in increasing roles of responsibility, including corporate director of marketing and advertising.